Innovation in Real Life: How We Built QUEST, GUIDE & Rewired Our Lives with Aaron Proietti
🎙 Host: Mandy 🎙 Guest: Aaron Proietti aaron@todaysinnovator.com
Episode 006 Summary
In this episode of Unrule the World, Mandy sits down with longtime collaborator Aaron Proietti to unpack the real story behind the frameworks and tools that changed how they live, work, and lead. From co-creating QUEST and GUIDE to walking away from corporate consulting, this conversation reveals what innovation looks like when it starts at the kitchen table—not in the boardroom.
Together, they explore how Today’s Innovator was built to empower people to think differently on purpose—and how their own personal paths shaped, challenged, and ultimately redefined that mission.
In this episode:
Meet Aaron Proietti: Collaborator and Innovator [02:18]
The Journey of Professional Growth [04:27]
The Countdown to Corporate Escape [12:17]
Life After Corporate: Coaching and Writing [27:32]
Developing the Innovator Framework [30:41]
Values and Flexibility in Today's Innovator [35:49]
EXERCISE: Personal Growth [37:02]
Venturing into the Nonprofit World [39:18]
Developing Empathy [42:07]
Founding Today's Innovator [43:47]
Shifting Focus to Individual Coaching [48:10]
Navigating Post-COVID Organizational Changes [51:27]
The Role of Innovation in Organizations [53:34]
Introducing the QUEST Workbook [01:00:03]
GUIDE got us there! [1:02:17]
Embracing AI for Positive Change [01:05:38]
Concluding Thoughts and Future Directions [01:11:17]
Why it matters:
This isn’t just a story about business—it’s a blueprint for reclaiming agency, aligning your life, and choosing to build on your own terms. We didn’t just rethink work. We rewired how we live.
Wildly Recommended:
Reflection Question:
When were you most alive, aligned, and creating impact? What did those moments have in common—and what are they calling you toward now?
Resources + Links:
Becoming Today's Innovator: A workbook for everyday changemakers
Today's Innovator: A leader's guide to unlocking innovation potential
Connect with Aaron:
If this sparked a “why has no one said this before?” moment for you, share it with someone ready to stop playing by the old rules — and start writing their own.
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